Our Mission

It all began when Nicole, our founder, realised how often she would find that supposed eco-friendly products had actually been shipped halfway across the globe.

Many brands badge themselves as Made in GB when all they do is repackage products that have already travelled thousands of miles.

Is it possible for a kitchen soap bar to be eco-friendly when it's made in China?

You shouldn’t need a degree in research to find out where something has been made, which is why we’ve done the hard work so you don’t have to.

Many raw materials like cacao are still not growable in the UK, and perhaps never will be, so we understand that raw material production is a global effort. Bulk transport of plant-based crops however, is far less damaging to the environment, than shipping finished products thousands of miles - let alone meat and dairy..

A mission was born to create an online store where all the products are compatible with ethical and environmentally conscious lifestyles, and where there is no doubt that all the products are 100% vegan, 100% cruelty free and 100% made in the UK.

We are also focussed on bringing you high quality products from smaller independent brands that share our outlook on the environment. In addition to being vegan, you’ll find that the majority of our products are also plastic free, or made with fewer chemicals and more natural ingredients compared to those in the supermarket.